How to Use Walmart Fulfillment Services (WFS) to Scale Your Walmart Business

As a Walmart Marketplace seller, scaling your business takes more than great products—it takes efficient fulfillment, happy customers, and the ability to grow without drowning in logistics. That’s where Walmart Fulfillment Services (WFS) comes in.

In this guide, we’ll break down exactly how WFS works, how to get started, and how you can leverage it to scale your business with confidence.

🚀 What is WFS?

Walmart Fulfillment Services (WFS) is Walmart’s in-house fulfillment network. Much like Amazon’s FBA, WFS allows you to send your inventory to Walmart’s fulfillment centers, where they handle:

• Picking, packing, and shipping orders
• Free 2-day delivery for qualifying items
• Customer service and returns

By using WFS, your listings get a major visibility boost thanks to the 2-day shipping badge, which leads to higher conversions and a stronger presence in search results.

✅ Who Can Use WFS?

Before enrolling, make sure you meet these basic requirements:

• Be an active Walmart Marketplace seller
• Sell items that are eligible (non-perishable, within size/weight limits)
• Have UPCs and scannable barcodes
• Follow Walmart’s prep and shipping guidelines for inventory
• 
  

📝 How to Get Started with WFS

1. Login to Seller Center
2. Head to your Walmart Seller Center account.
3. Navigate to Fulfillment
4. Go to Fulfillment > Walmart Fulfillment Services and request enrollment if you’re not already signed up.
5. Select Items for WFS
6. Choose which SKUs you’d like to enroll in WFS.
7. Send Inventory to Walmart
8. Create an inbound shipment, follow packing requirements, and ship your inventory to Walmart’s fulfillment centers.

📈 How WFS Helps You Scale

Here’s where the magic happens. WFS can directly impact your ability to grow by:

• Boosting Visibility
• Products with the 2-day shipping badge appear more prominently in search results and get more clicks.
• Winning the Buy Box
• Walmart’s algorithm favors fast-shipping options. WFS gives you a strong edge.
• Improving Customer Satisfaction
• Faster, reliable shipping = happier customers = better reviews and repeat sales.
• Saving You Time
• Let Walmart handle fulfillment while you focus on sourcing new products, optimizing listings, and expanding your catalog.

💡 WalyMetrics Tip: Track Profitability with WFS

Using WFS introduces new fees (storage, fulfillment, returns), which makes profit tracking even more critical. Inside your WalyMetrics dashboard, you can:

• See net income per product (including WFS fees)
• Track WFS vs SF performance
• Monitor margins, ROI, and trends over time
• Get alerts when WFS items are low in stock

With this data, you can make informed decisions on which products to scale through WFS and which to fulfill yourself.

🛠️ Pro Tips to Maximize WFS

• Always keep high-performing items in stock
• Monitor dimensions and weight—WFS fees are size-based
• Combine WFS with Seller Fulfilled (SF) for flexibility
• Use pricing tools or rules to stay competitive
• Add new SKUs consistently to grow your WFS catalog
• 
  

📦 Scaling Starts with Smart Fulfillment

WFS is more than a convenience—it’s a competitive advantage. If you're serious about growing your Walmart business, leveraging WFS can help you do it faster, smarter, and with less operational overhead.

With tools like WalyMetrics helping you track everything from fees to profit margins, you can scale confidently and focus on what really matters—growth.

Ready to scale with WFS?

Log in to your WalyMetrics account to start tracking WFS performance today. Not a customer yet? Try WalyMetrics now and take control of your Walmart business like never before.