How to Improve Your Walmart Listing Quality as a Seller

If you're selling on Walmart Marketplace, you already know it's a competitive platform with millions of listings. But what truly sets top sellers apart isn't just pricing or fulfillment—it's listing quality. Walmart's algorithm rewards well-optimized listings with higher visibility and better conversion rates. In this post, we'll break down what listing quality means on Walmart, how it impacts your sales, and actionable steps you can take to improve it.

What is Walmart Listing Quality?

Listing quality refers to how well your product listing meets Walmart's standards for visibility, content, and conversion. Walmart evaluates several components, including:

• Title
• Description and Key Features
• Images
• Price Competitiveness
• Shipping & Fulfillment Performance
• Product Reviews and Ratings
• Inventory Availability

Each of these elements contributes to Walmart's internal Listing Quality Score, which can influence your placement in search results and Buy Box eligibility.

Why Listing Quality Matters

• Increased Visibility:

Walmart promotes high-quality listings through organic search and Sponsored Products.

• Higher Conversion Rates:

Clear, compelling listings help customers make faster purchasing decisions.

• Buy Box Win Rate:

Competing for the Buy Box? Listing quality is a key component Walmart uses to decide who gets it.

• Reduced Returns and Complaints:

Accurate, detailed listings help customers set the right expectations, reducing dissatisfaction and returns.

Key Elements of a High-Quality Listing

1. Optimized Titles

• Use 50–75 characters.
• Include brand name, product type, key attributes (e.g., size, color, count).
• Avoid promotional or subjective language like “Best” or “#1”.

Example:

"Lysol Disinfecting Wipes, Lemon & Lime Blossom, 80ct"

2. Clear & Concise Descriptions

• Highlight benefits and features.
• Use bullet points for easy scanning.
• Include relevant keywords naturally.

3. High-Quality Images

• Minimum resolution: 1000x1000 pixels.
• Pure white background for the main image.
• Show multiple angles and product-in-use shots.

4. Competitive Pricing

• Walmart values price leadership.
• Use tools to monitor competitors and adjust pricing accordingly.

5. Fast and Reliable Fulfillment

• Consider WFS (Walmart Fulfillment Services) to boost trust and shipping performance.
• Maintain accurate inventory levels.

6. Consistent Product Reviews

• Encourage buyers to leave reviews through post-purchase follow-ups.
• Respond to negative feedback professionally to build trust.

How to Track Your Listing Quality

Walmart provides a Listing Quality Dashboard in Seller Center, where you can:

• View individual scores for each product.
• Get recommendations for improvement.
• Filter by category, brand, and fulfillment type.

Tools like WalyMetrics also help track listing performance, highlighting which listings need attention—saving time and boosting ROI.

Pro Tips for Sellers

• Regularly audit your listings. Set a schedule (monthly or quarterly) to review titles, images, and content.
• Use A/B testing. Test different titles or images to see what converts better.
• Keep SEO in mind. Incorporate high-traffic keywords relevant to your category.
• Monitor competitors. Stay updated on what top listings in your niche are doing right.

Improving your Walmart listing quality isn’t a one-time task—it’s an ongoing process that directly affects your visibility and profitability. Sellers who prioritize listing optimization consistently outperform those who don’t.

Take the time to audit your listings, leverage tools like WalyMetrics, and focus on giving your customers the best shopping experience possible.